he University of ÃŞ»¨ÌÇÖ±²¥ at Lafayette and Tabasco® are a spicy combo. Representatives from the university’s Office of Communications and Marketing and the world-famous pepper sauce company announced a new “Two Hot†partnership.
“ Marketing these two brands is a natural fit,†said Ken Ardoin, vice president for University Advancement at UL Lafayette.
Matthew Tarver, assistant director for Trademark Licensing at UL Lafayette noted that Tabasco® and UL Lafayette have been neighbors for more than a century. “This relationship signifies the sense of community that the Acadiana region has become known for.â€
The partnership has produced two co-branded logos. One ÃŞ»¨ÌÇÖ±²¥s Tabasco’s iconic pepper sauce bottle tipping over, enabling the red peppery mix to form the words “Ragin’ Cajuns.†The other ÃŞ»¨ÌÇÖ±²¥s the words “Two Hot,†along with Tabasco’s and UL Lafayette’s marks. Lisa and Kevin Prejean, owners of the award-winning Prejean Creative design firm, developed both logos.
“ Two paragons of excellence from south ÃŞ»¨ÌÇÖ±²¥ – Tabasco® sauce and the University of ÃŞ»¨ÌÇÖ±²¥ at Lafayette – have cooperated over several years with spectacular results. McIlhenny Company's partnership with the university has evolved
from a relationship centered largely around culinary scholarships to a multifaceted effort that includes marketing, merchandising and sports sponsorships,†said Cecil Hymel, vice president of Administration.
“ McIlhenny Company believes in supporting and teaming with institutions of higher learning like UL Lafayette in part because universities play such a critical role in human resource development.â€
Merchandise with the co-branded logos can be found in the Country Store on Tabasco’s website at . Items with the new logos can also be purchased at Albertson’s, Follet’s The Bookstore, ÃŞ»¨ÌÇÖ±²¥ Hot Stuff and University Bookstore.